Appointment setting for MSPs

Qualified meetings with IT buyers, every month.

Email, LinkedIn and calling run by one team, built only for managed IT and security providers.

sequencePrecision machining · HartfordDay 12 of 14
D1D4D7D10D14
Email
LinkedIn
Phone
Touches9
Opens4
Replies1
MeetingThu 10:00
D12 09:10bookedThu 10:00 with Dana R., COO. Brief sent.
D11 14:02reply“Can you do Thursday morning?”
D8 10:45callVoicemail left, follow-up queued
Sound familiar?

Three ways MSPs end up needing outbound.

Your best salesperson is also the CTO.

The founder still sells

You've never had a sales team, and referrals have slowed.

No outbound yet

You tried a lead-gen vendor and met with interns.

Burned before
How it works

From kickoff to meetings in five steps.

Sending domains need about three weeks to warm up, so we build everything else while they do.

Week 1

We find the accounts with a reason to talk.

Marlows Intent ranks every company in your service area by hiring, compliance, tech-stack and incident triggers, so outreach starts with the accounts most likely to buy.

intentNew EnglandLive
WhenAccountIntentScore
Top accounts go to today's call blockrouted to callers
Channels

Three channels. One sequence.

We reach the same decision makers on every channel in a planned order.

Cold email

  • Separate sending domains
  • Inbox warm-up and daily limits
  • Copy written for IT buyers
  • Every reply handled

LinkedIn outreach

  • Profile-based targeting
  • Connection and message sequences
  • Engagement before the ask
  • Warm hand-off to calls

Cold calling

  • Every weekday
  • Verified direct dials
  • Scripts in your voice
  • Booked straight to your calendar
Included in every campaign
Ideal client mappingList buildingData verificationCopywritingCall scriptsSending domainsInbox warm-upMeeting briefsRemindersNo-show rebookingCRM syncWeekly reporting

Want to see who's in-market near you?

Marlows Intent shows which companies in your service area have a reason to talk this month.

How Intent works
Outcomes

What changes for your team.

A calendar you can plan around

Meetings arrive every week, so you can forecast next quarter instead of hoping for referrals.

Your team stays on delivery

Your engineers keep closing tickets. One strategy call a month is all we need from you.

Better first calls

Every prospect has a reason to talk and a brief you can read in two minutes.

Numbers you can check

Lists, sequences, replies and meetings, reported every Friday.

How we're different

Marlows vs. the other options.

What it takes to get the same meetings another way.

Pricing
Time to first meeting
Knows managed IT
Channels
Intent data
Meeting guarantee
Your management time
Marlows
One flat monthly retainer
About 4 to 6 weeks
Only works with MSPs and MSSPs
Email, LinkedIn and phone
Built into every plan
10 a month on Multi, or next month free
One monthly strategy call
Generalist agency
Often per meeting
4 to 8 weeks
Many industries at once
Often email only
Rarely
Rarely
Moderate
In-house SDR
$7,000 to $10,000 a month, fully loaded
3 to 6 months of ramp
Depends on the hire
Usually phone and email
Extra tools to buy
None
Hiring, coaching, tools
FAQ

Appointment setting: your questions answered.

Anything we didn't cover, ask on the call.

Book a call

No. We set up separate lookalike sending domains and inboxes, so your main domain's reputation stays protected.

Trained callers who follow your scripts, and can talk about managed IT and security without overpromising.

Outreach starts around week 4, once domains are warm. Most first meetings land in weeks 4 to 6.

Yes. You review every email, LinkedIn message and call script before launch, and we keep you posted on any changes.

Flag it within 48 hours. If it missed the agreed checklist, it doesn't count toward your number.

Ninety days to start, because outbound takes a few weeks to ramp. Month to month after that.

Plans

An outbound team for your MSP, without the hiring.

Researchers, copywriters, callers and a campaign manager, working one niche every day.

Get a quote